Malaria is a global challenge that continues to receive commendable global response. Yet in Africa, a child dies every 45 seconds from malaria. More needs to be done to rid mankind of this tragedy. The disease is transmitted by parasites through the bite of an infected mosquito. To lower this statistic across Africa and around the world, we need to change the conversation surrounding Malaria. World Malaria Day offers us an annual opportunity and platform to achieve this.  If we stop the mosquito bite, we can stop malaria.

This 2015 World Malaria Day we are bringing together artists from around the world with international recognizable brands and Sustainable Community Development Organizations in order to collaborate for the rebranding of World Malaria Day.

World Malaria Day Project 2015 in Nigeria:

In Nigeria, 1,000 children die every day from malaria.This World Malaria Day, in order to lower this statistic and change the conversation about malaria, Code Purple, The Body of Art, the Citizens Club, and the Sustainable Community Development Partners have decided to focus on Nigeria. We have created a series of Government and Public Mobilization Initiatives to be executed in relevant locations throughout Nigeria.  The purpose of these initiatives are to engage, educate and stir the conversation about malaria currently taking place in Nigeria.

Malaria has an infection window, believed to be from 10 p.m. to 6 a.m. Studies show that the bite window actually starts as early as 4:30 p.m. Efforts to prevent the bite and infection are being abandoned because of misinformation being disseminated — causing people to be more vulnerable to infection. We are looking to change the conversation surrounding malaria, empowering those it affects on a daily basis to make different choices and take different actions that will contribute to saving their lives and their children’s lives. Our intention is to mobilize Nigeria to be the change leader in the global conversation about malaria.

We created the encapsulated installation performance art pieces to be displayed in well-chosen locations throughout Nigeria. We chose World Malaria Day as a platform to bring new awareness and solutions to an old problem.

© 2015 ING Activewear, LLC. All rights reserved.